Introduction: Why Your Rankings Are Dropping You have great content and a beautiful design, but your website traffic is flatlining. Why? The answer often lies beneath the surface. Without a proper Technical SEO Audit, invisible errors prevent search engines like Google from reading, indexing, and ranking your pages.
In the competitive digital landscape of Visakhapatnam, a website that loads slowly or confuses search bots loses money. At ASE Technologies, a leading digital marketing company in Vizag, we see these technical roadblocks daily. The good news? They are fixable.
Here are the 5 critical issues a Technical SEO Audit will uncover—and how to fix them to recover your visibility.
1. Poor Core Web Vitals (CWV)
Google’s algorithm now prioritizes user experience (UX) heavily. Core Web Vitals measure the speed, responsiveness, and visual stability of a page.
- The Issue: If your Largest Contentful Paint (LCP) takes longer than 2.5 seconds, or your layout shifts unexpectedly (CLS), Google will demote your page.
- The Fix: Use tools like Google PageSpeed Insights to diagnose the issue. You may need to compress images, enable browser caching, or upgrade your hosting.
- ASE Insight: Our development team specializes in optimizing code structure to ensure your website passes CWV metrics on both mobile and desktop.
2. Crawlability and Indexing Errors
Your site cannot rank if Google cannot read it. A Technical SEO Audit always starts by checking if search bots are blocked.
- The Issue: Accidental “noindex” tags, a blocked robots.txt file, or a missing XML sitemap can make your site invisible.
- The Fix: Log in to Google Search Console and check the “Page Indexing” report. Ensure your sitemap is submitted and free of errors.
- Internal Link: Explore our SEO Services to ensure your site architecture is built for visibility.
3. Missing or Incorrect Schema Markup
To rank in the era of AI and LLMs, search engines need to understand the context of your content, not just the keywords.
- The Issue: Without Schema Markup (structured data), you miss out on “Rich Snippets”—those star ratings, event times, and product prices that appear directly in search results.
- The Fix: Implement JSON-LD schema code relevant to your business (e.g., LocalBusiness, Article, or Product schema).
- Resource: Validate your code using the official Schema.org Validator.
4. Broken Links and 404 Errors
Nothing frustrates a user (or a search bot) more than clicking a link and hitting a dead end.
- The Issue: Internal links pointing to deleted pages (404s) waste your “crawl budget.” This means Google spends time trying to visit dead pages instead of indexing your new content.
- The Fix: Run a crawl using a tool like Screaming Frog. Redirect old URLs to relevant new pages using a 301 Redirect.
5. Mobile-Friendliness Failures
Google uses “Mobile-First Indexing,” meaning it looks at the mobile version of your site first to determine your ranking.
- The Issue: Elements that are too close together, text that is too small to read, or viewports that aren’t set correctly.
- The Fix: Test your site on multiple devices. Ensure your design is responsive—meaning it adapts fluidly to mobile, tablet, and desktop screens.
- ASE Insight: As a premier web development partner in Vizag, ASE Technologies ensures every site we build is mobile-responsive by default.
Why Choose ASE Technologies?
Fixing these issues requires a mix of coding knowledge and marketing strategy. If you aren’t sure where to start, you don’t have to go it alone. We provide deep-dive audits for businesses in Visakhapatnam, ensuring your digital foundation is solid.
Don’t let technical errors drain your revenue. Contact ASE Technologies Today for a free consultation and get your rankings back on track.
Frequently Asked Questions (FAQ)
Q: How often should I perform a Technical SEO Audit?
A: We recommend a mini-audit monthly and a comprehensive deep-dive audit every 6 months, or whenever you make significant changes to your website’s design or structure.
Q: Can technical SEO improve my ranking on AI tools like ChatGPT?
A: Yes. AI models rely on structured data. By fixing technical errors and implementing Schema Markup, you make it easier for LLMs to understand and cite your content.
Q: Does ASE Technologies offer services outside of Vizag?
A: While we are based in Visakhapatnam (Vizag), ASE Technologies serves clients globally, providing remote digital marketing and development support.
Q: What is the difference between On-Page SEO and Technical SEO? A: On-Page SEO focuses on content, keywords, and HTML tags. Technical SEO focuses on the backend infrastructure—site speed, mobile usability, indexing, and security (SSL).